News Source: AD Magazine
Title: El jardín donde todo empieza
Author: Patricia Moreno
Photography: Marina de Luis
Date: July-August 2024
If we were to ask a perfumer how he imagines his particular paradise, it would probably be very similar to the Todolí Citrus Fundació’s orchard, with up to 500 varieties of citrus fruits for study, preservation and experimentation. Now, Nuria Cruelles, nose of LOEWE Perfumes, doesn’t have to dream about it. It’s a reality. The house of Spanish origin joins the foundation’s mission to enhance the value of this natural heritage. To announce this union, AD España organized a meeting last June in this Valencian paradise. Friends of the brand and talents from the world of art and design accompanied the evening’s great hosts: Juan Pedro Abeniacar, president and CEO of LOEWE Perfumes; Maite Sebastiá, head of editorial content for LOEWE Perfumes; and Vicente Todolí, the architect of the unprecedented agricultural initiative located in the municipality of Palmera. The Safor region is home to the most fertile land in the area. An ecosystem of its own, which condenses the highest rainfall in the region, makes it possible. Todolí, who divides his time between the Pirelli Foundation and the Botín Foundation, among others, and this project, was born precisely here. Last June 6, and with the help of AD Spain and LOEWE Perfumes, a group of chosen ones had the opportunity to visit all its secrets. “I just wrote about lemons. I think you should always have some on hand, they make you feel good,” shared poet Leti Sala.
